Audible.com has a new advertising campaign to promote their audio books. It’s meant to be a cheeky play on the ALA’s “Just Read” posters. The slogan? “Don’t Read.”
Is it meant to be tongue-in-cheek? Certainly. Is it cute? I suppose. Could any librarian, in good conscience, actually put these posters up in their library? Sure…and I’ve got some primo beachfront property in Bolivia you should take a look at.
I don’t know who the ad wizards are who came up with this, but they need to stop drinking their morning coffee with bourbon. I’m not sure who Audible.com expects to print and use their catchy, oh-so-ironic posters, but it won’t be anyone I know.
Do you think the “Don’t Read” campaign is a not-so-great idea? Let Audible.com know.
One Comment
Done! I emailed my single thought about their ad,
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