Archive for the ‘advertising’ Category

Talk About Mudflaps

If you haven’t yet heard (which would surprise me, because I’m coming to this party a bit late), the Wyoming Libraries have started an advertising campaign to promote the auto repair database ChiltonLibrary.com. They created an image that references cheesecakey mudflaps often seen on trucks. I can’t say I’m outright offended by this, but I [...]

Rotten at the Core

Am I the only biblioblogger who isn’t drooling over the unveiling of Apple’s iPhone? Sure, it looks pretty. But with any new gadget coming out, I have two questions that help determine whether or not I’m going to want it: 1. Will the gadget be affordable to someone with a public librarian’s salary? 2. Will [...]

Does “ALA” Stand for “Adult Library Association”?

The ALA has chosen for its 2007 National Library Week slogan…”Come Together @ Your Library.” Sounds innocent enough, right? Er…right? Nah, I don’t think so either. The library stacks are in the gutter for this one. Jessamyn West is Teh Clever for being the first to make serious fun of the ALA with her so [...]

Ad Wizards Addendum

The ALA “Just Read” posters have Antonio Banderas, Susan Sarandon, Orlando Bloom and Salma Hayek. Audible.com’s “Don’t Read” has an anonymous dork in a scarf. Advantage: librarians!

The Ad Wizards are Losing Their Magic

Audible.com has a new advertising campaign to promote their audio books. It’s meant to be a cheeky play on the ALA’s “Just Read” posters. The slogan? “Don’t Read.” Is it meant to be tongue-in-cheek? Certainly. Is it cute? I suppose. Could any librarian, in good conscience, actually put these posters up in their library? Sure…and [...]